Maybelline's ground-breaking London transport campaign captivates online audiences with oversized lashes, sweeping social media with viral clips and hyper-realistic animation.

The beauty industry is experiencing a surge in sales and innovation in makeup products, driving the growth of the color cosmetics business in 2023.

Nearly 60% of Gen Z and Millennial shoppers have stopped buying brands that do not effectively communicate their environmental credentials or do not have them at all.

L’Oréal has maintained its position as the "world's most valuable cosmetics brand" for the fourth consecutive year.

The collaboration between BAKEUP and DREST allows everyone to explore their own art-inspired storytelling on their avatars.

Dior and Davines will collaborate with Emirates to establish The Emirates Beauty Hub, located at the airline's Dubai headquarters.

L’occitane Group aims to reduce its carbon footprint by 2031 and ultimately achieve net-zero emissions by 2050.

At Beauty Buddy, we’re all about giving back to our community of beauty lovers. That’s why we were thrilled to launch our new loyalty program! We’ve made it super easy for Beauty Buddies to earn points and make a difference in the world.

The prickly cactus has recently emerged as a popular ingredient due to its soothing skincare properties.

Space NK, a premium beauty and skincare retailer, is set to make its debut in Liverpool ONE, joining the ranks of other prestigious brands on Peter's Lane.