SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their Christmas wish list in this holiday season.

In this fast-paced world, where consumers seek authenticity and real-life perspectives, PoweredX Beauty Buddy provides a unique opportunity to amplify beauty brands visibility, engage new audiences and obtain compelling new content.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about hair care habits, preferences, and concerns.

The beauty industry is experiencing a microbiome revolution, fuelled by increased scientific research linking skin health to the microbiome. Beauty brands are innovating with probiotics, prebiotics, and postbiotics in various products, from skincare to makeup. Consumer education efforts have heightened awareness, and there's a clear shift toward microbiome-friendly products, aligning with the growing preference for natural and sustainable options.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their preference or not for face mask, their frequency of usage and more.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their preference or not for multi-tasking products, and why they are willing to use these kind of products.

In the digital era, the beauty industry is witnessing a revolution in the way consumers interact with brands. Social media, video-sharing platforms, and vlogging have empowered consumers to become creators, significantly influencing brand awareness. In this blog, we will delve into the world of consumer-generated video content and how it shapes the beauty industry's brand awareness.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their main concerns for this transitional period from summer to autumn, and what they change in their skincare routine.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about why, how and how often they use facial serums.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about trend in the beauty industry to find out which makeup trends they find most fascinating and whether social media has affected their decision to follow such trends.