AFTER-SUMMER ROUTINE
Let’s take a look at what our Beauty Buddies have to say on the subject.
As summer comes to a close and the cooler months approach, consumers are looking for products that can repair any sun damage, replenish lost moisture, and prepare their skin for the season ahead. Understanding this shift in consumer behaviour is crucial for businesses in the beauty industry so that they can tailor their product offerings and marketing strategies accordingly.
Post-summer, the skin often needs extra hydration and help to repair from sun exposure. Skincare products that are designed to deeply hydrate the skin, repair sun damage, and even out skin tone become sought after. Products such as serums, moisturisers, and face masks enriched with key ingredients like vitamin C, hyaluronic acid, aloe vera, and antioxidants are what consumers gravitate towards to cater to these specific needs.
It’s not just about having the right products, it’s also about imparting knowledge to consumers. Provide information about the importance of skin protection, hydration and rejuvenation. Use this time to help consumers to understand this transitional period. Take this ideal opportunity to embark on educational marketing campaigns. By informing consumers about the importance of adapting their skincare routine, brands can foster greater consumer interest and engagement.
At Beauty Buddy we were eager to gain insights into what our beauty-savvy consumers are seeking during this transitional phase. What are their post summer concerns? Tp answer these questions and more, we conducted a survey involving 200 Beauty Buddies, delving deep into their skincare preferences and post-summer priorities. Here’s a snapshot of our findings.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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Discovering what drives your target audience and understanding their needs has never been more accessible. Finely crafted surveys will empower your business with data-driven intelligence, assisting you in making well-informed and impactful decisions.