PoweredX Beauty Buddy is harnessing the authentic influence of everyday people creating Consumer Video Content for brands

In this fast-paced world, where consumers seek authenticity and real-life perspectives, PoweredX Beauty Buddy provides a unique opportunity to amplify beauty brands visibility, engage new audiences and obtain compelling new content.

The Beauty Buddy app nurtures a community of passionate users, the Beauty Squad, who are beauty enthusiasts actively engaging in providing honest feedback and reviews including their unique consumer generated images and videos.

The Beauty Squad is a rapidly expanding beauty community across the UK and Ireland, boasting an impressive and growing user base of over 110,000 enthusiastic beauty consumers.

Among various forms of UGC, video content has emerged as a dominant force. PoweredX Beauty Buddy has launched their Consumer Video Content service harnessing the power of real consumers and authentic content. PoweredX Beauty Buddy’s unique approach simplifies the process, boosts engagement and offers a cost-effective alternative or add-on to traditional influencer marketing.

Studies show that *84% of consumers are more likely to make a purchase after watching a video review or tutorial.

Why consumer video content with PoweredX Beauty Buddy is a game-changer:

PoweredX Beauty Buddy is proud to be at the forefront of this content revolution, empowering beauty brands to embrace the dynamic landscape of video marketing while fueling the passion and creativity of their talented Beauty Squad. Let the Beauty Squad help you with your marketing initiatives and goals.

Minimal Effort: PoweredX Beauty Buddy handles the logistics, making it hassle-free for brands.

Wider Reach: Reach a broader audience as content spreads organically.

Authenticity: Consumer Video Content (CVC) feels genuine, resonating more with your target audience.

Cost-effective: Enjoy a high AVE (Advertising Value Equivalent)

Endless Possibilities: Rights to edit and use the CVC in various marketing channels, campaigns and ads.

How it Works:

Consumer-Generated Content: The video content is produced by enthusiastic beauty consumers. They will share these videos across their social media platforms.

Massive Impact: Imagine this - for every 100 products, PoweredX Beauty Buddy average a minimum of 60 User- Generated Content (UGC) videos shared on social media. This results in significantly more organic reach and engagement.

Leverage Your Content: You retain the rights to all video content, allowing you to use it in your advertisements and marketing campaigns, further amplifying the impact of the campaign.

Consumer Video Content Campaigns with PoweredX Beauty Buddy are simple! Confirm your target audience, deliver your products and watch the authentic video content created by real people appear across your social media platforms.

Book a discovery call with us.

SUCCESS STORY

The Dead Sea Company Campaign

The Dead Sea Co. faced the challenge of sourcing authentic consumer video content for their brand and partnered with Beauty Buddy for a successful Consumer Video Content campaign. Beauty Buddy selected suitable and specific Beauty Squad members, who received the product, creating and sharing content on social media. With a guaranteed 50% participation rate, the campaign seamlessly blended real-life experiences with social media engagement, showcasing The Dead Sea Mineral Mask and Brush.

At the end of the campaign, all consumer video content contributed by participants on Beauty Buddy was shared with The Dead Sea Co., accompanied by valuable campaign insights. This collaborative exchange ensured a comprehensive overview of the campaign's impact and consumer engagement

“Working with The Beauty Buddy app for the second time has been an absolute joy. For The Dead Sea Co., honest feedback and building trust through user-generated content is crucial, and the results with Beauty Buddy have been nothing short of impressive. Each campaign not only provided us with invaluable insights but also a fantastic collaborative experience. The team consistently exceeds expectations, not only meeting but surpassing the deliverables. Their exceptional support, guidance, and advice make them an invaluable partner on our journey.”

Serina El Mufti Co-Founder, The Dead Sea Co.

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