The UK-based beauty brand has achieved remarkable retail sales results through its licensed partnerships in the current year, with additional collaborations in progress. We delve into the undisclosed factors behind its triumphant success in cross-brand endeavors.

The market for men's beauty products is undergoing a significant surge in sales, primarily driven by the active participation of Generation Z men. This demographic is leading the charge by embracing novel product categories like nail care, makeup, and advanced skincare.

At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!

Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.

Maybelline's ground-breaking London transport campaign captivates online audiences with oversized lashes, sweeping social media with viral clips and hyper-realistic animation.

The beauty industry is experiencing a surge in sales and innovation in makeup products, driving the growth of the color cosmetics business in 2023.

Nearly 60% of Gen Z and Millennial shoppers have stopped buying brands that do not effectively communicate their environmental credentials or do not have them at all.

L’Oréal has maintained its position as the "world's most valuable cosmetics brand" for the fourth consecutive year.

The collaboration between BAKEUP and DREST allows everyone to explore their own art-inspired storytelling on their avatars.

Dior and Davines will collaborate with Emirates to establish The Emirates Beauty Hub, located at the airline's Dubai headquarters.