Victoria Beckham's Subscription Service Unveiled
Victoria Beckham has rolled out a new feature for her signature beauty line, offering a subscription service that caters to individual customer routines. Accessible through the Victoria Beckham Beauty website, this latest addition presents a curated selection of top-tier makeup and skincare essentials.
Among the offerings are favorites like the Vast Lash Mascara and Satin Kajal Eyeliner, alongside staples like the Contour Stylus and Posh Gloss. Customers have the flexibility to choose their preferred replenishment schedule, whether it's every two, three, or four months, with the added perk of a 5% discount on subscription items.
In addition to these must-haves, the subscription service includes sought-after items such as the Cell Rejuvenating Priming Moisturiser and Power Serum, developed in collaboration with renowned skincare expert Augustinus Bader. Also available are newly introduced cleansers, formulated in partnership with celebrity facialist Melanie Grant, catering to various skin types and preferences.
This move marks another milestone in Beckham's foray into the beauty industry, following her successful collaboration with Estée Lauder and the subsequent launch of Victoria Beckham Beauty in 2019. Grounded in the belief that beauty should enhance and empower one's lifestyle, her brand aims to set a new standard for clean luxury, prioritizing high-performance, cruelty-free, and environmentally conscious products.
Expanding beyond cosmetics, Beckham ventured into the realm of fragrance last year, debuting three distinct scents crafted in collaboration with esteemed perfumer Jérôme Épinette. Each fragrance draws inspiration from pivotal moments in Beckham's personal journey, adding a genderless and artisanal touch to her expanding portfolio.
By introducing the subscription service, Victoria Beckham Beauty enhances its online shopping experience, aligning with similar offerings from industry peers like Wild and Beauty Pie.
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