TikTok’s New Handbook: Boost Your Beauty Business This Spring and Summer

TikTok has launched a new handbook to help small to medium-sized beauty businesses capitalize on upcoming spring and summer trends.

The platform has published a 27-page guide specifically for beauty brands, offering insights on trends, content creation, and posting frequency.

Key Tips from the Guide

1. Trends to Know

   • TikTok is a hotbed of beauty trends, but the rapid pace can be challenging for smaller businesses.

   • Highlighted trends include #glitternails (2.1 billion views), #bestaffordablemakeup (97.9 million posts), and #gluelesswigs (724.2 million searches).

   • The #aginggracefully trend is also gaining traction with 1 billion views, emphasizing positive aging.

   • Italian fragrances are trending in 2024, with #bestitalianperfumes featured in over 19.5 million posts.

2. Tutorials Matter

   • Tutorials and how-to videos are crucial for engaging audiences.

   • A 2022 survey of TikTok’s European users revealed that 26% were inspired to discover brands or products through tutorials.

   • TikTok recommends creating skincare routine videos tailored for different skin types and offering hair care tips and new trends.

   • Popular content includes Get Ready With Me (GRWM) videos and #makeupreview content.

   • Brands should encourage user interaction through comments and questions.

3. Storytelling Tips

   • Educational videos that go beyond beauty, covering topics like finance, real estate, and career services, are effective.

   • Providing an aspirational lifestyle glimpse can entice viewers to engage with the brand's products.

   • Clearly communicating service benefits can create intrigue and demonstrate value.

   • Addressing viewer challenges and offering solutions can drive interest in purchasing products.

4. When to Post

   • Consistency and variety in posting are essential.

   • Verified business accounts on TikTok average about 2.8 posts per week, while the top 100 brands with the highest engagement rates post around 4.2 times per week.

   • Recommended content types include listicles, product unboxings, founder POVs, and teasers for new launches.

   • Virtual & Real videos, comparing online versus real-life product appearances, remain popular.

   • Promoting products around special occasions and upcoming summer festivals is also advised.

For beauty businesses looking to maximize their TikTok presence, this new guide offers invaluable insights and strategies.

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