TikTok’s New Handbook: Boost Your Beauty Business This Spring and Summer

Industry News
Written By Mariana Aleman

TikTok has launched a new handbook to help small to medium-sized beauty businesses capitalize on upcoming spring and summer trends.

The platform has published a 27-page guide specifically for beauty brands, offering insights on trends, content creation, and posting frequency.

Key Tips from the Guide

  1. Trends to Know

    • TikTok is a hotbed of beauty trends, but the rapid pace can be challenging for smaller businesses.

    • Highlighted trends include #glitternails (2.1 billion views), #bestaffordablemakeup (97.9 million posts), and #gluelesswigs (724.2 million searches).

    • The #aginggracefully trend is also gaining traction with 1 billion views, emphasizing positive aging.

    • Italian fragrances are trending in 2024, with #bestitalianperfumes featured in over 19.5 million posts.

  2. Tutorials Matter

    • Tutorials and how-to videos are crucial for engaging audiences.

    • A 2022 survey of TikTok’s European users revealed that 26% were inspired to discover brands or products through tutorials.

    • TikTok recommends creating skincare routine videos tailored for different skin types and offering hair care tips and new trends.

    • Popular content includes Get Ready With Me (GRWM) videos and #makeupreview content.

    • Brands should encourage user interaction through comments and questions.

  3. Storytelling Tips

    • Educational videos that go beyond beauty, covering topics like finance, real estate, and career services, are effective.

    • Providing an aspirational lifestyle glimpse can entice viewers to engage with the brand's products.

    • Clearly communicating service benefits can create intrigue and demonstrate value.

    • Addressing viewer challenges and offering solutions can drive interest in purchasing products.

  4. When to Post

    • Consistency and variety in posting are essential.

    • Verified business accounts on TikTok average about 2.8 posts per week, while the top 100 brands with the highest engagement rates post around 4.2 times per week.

    • Recommended content types include listicles, product unboxings, founder POVs, and teasers for new launches.

    • Virtual & Real videos, comparing online versus real-life product appearances, remain popular.

    • Promoting products around special occasions and upcoming summer festivals is also advised.

For beauty businesses looking to maximize their TikTok presence, this new guide offers invaluable insights and strategies.

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