Sol de Janeiro breaks into sun care and taps Sofia Richie Grainge as face
The Brazilian body care brand has signed the American influencer to front its new Rio Radiance SPF 50 Sunscreen Collection.
The Brazilian beauty brand has enlisted the help of American influencer Sofia Richie Grainge to headline its latest venture: the Rio Radiance SPF 50 Sunscreen Collection.
Sol de Janeiro, renowned for its luxurious body care products like the iconic Brazilian Bum Bum Cream, is stepping into the realm of sun protection with a splash. Teaming up with Grainge, the brand aims to make a radiant statement with its new range.
Grainge, the face of the Rio Radiance SPF 50 Sunscreen collection and the accompanying 'Sunscreen Worthy of Your Skin' campaign, perfectly embodies the brand's ethos of celebrating self-care from head to toe.
According to CEO and co-founder Heela Yang, this move marks an exciting new chapter for Sol de Janeiro. The brand is committed to offering sun protection that not only shields but also nourishes the skin, leaving behind a luminous glow.
The collection itself consists of three essential products: Rio Radiance SPF 50 Body Lotion, Rio Radiance SPF 50 Body Spray, and Rio Radiance SPF 50 Body Oil, catering to diverse sun protection needs.
For Grainge, the partnership with Sol de Janeiro is a natural fit. She expresses her delight in collaborating with a brand whose mission resonates deeply with her own values of self-celebration and joy.
Launching on April 19th through UK e-tailer Cult Beauty, the Rio Radiance SPF 50 Sunscreen collection promises to revolutionize sun care routines with its blend of protection and beauty.
But Grainge's influence doesn't stop there. Alongside her role with Sol de Janeiro, she continues to make waves in the beauty industry, recently expanding her portfolio as the Global Brand Partner for SkinCeuticals and serving as an ambassador for K18 hair care. Clearly, her star power knows no bounds.
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