Lady Gaga's Haus Labs Makes European Debut

Industry News
Written By Mariana Aleman

Lady Gaga's makeup brand, Haus Labs, has expanded its reach into Europe, marking a significant milestone for the brand. Partnering with Sephora, the brand is now accessible in 12 European countries including France, Italy, Germany, and Spain, among others.

Customers in these regions can now explore Haus Labs' extensive range of 125 products spanning nine categories. This includes popular items like the Triclone Skin Tech Foundation, along with newer additions such as the PhD Hybrid Plumping Lip Glaze and Color Fuse Blush Powder.

Ben Jones, CEO of Haus Labs, expressed the importance of this launch, labeling it as a "critical milestone" for the brand. He emphasized the opportunity to introduce new consumers to Haus Labs' innovative products, showcasing the brand's commitment to merging art, science, and beauty.

Originally introduced in 2019 as Haus Laboratories, the brand underwent a transformation in 2022, led by Gaga herself, to focus on 'clean' formulations and active ingredients. Gaga, known formally as Stefani Joanne Angelina Germanotta, made waves as the first beauty founder to forge an exclusive deal with Amazon for her cosmetics line.

With this expansion into Europe, Haus Labs now boasts availability in 15 countries worldwide through Sephora, solidifying its position as a leading force in the beauty industry.

Featured
The Body Shop's Global Comeback: A Market-by-Market Approach
The Body Shop's Global Comeback: A Market-by-Market Approach

The Body Shop is making a strong comeback, starting with its Iberian division in Spain and Portugal. The embattled beauty brand has recently announced new owners for this region, signaling a renewed focus on rebuilding its international presence.

Boots and Just Eat Partner for On-Demand Beauty and Health Delivery
Boots and Just Eat Partner for On-Demand Beauty and Health Delivery

Boots, a leading health and beauty retailer in the UK, has joined forces with Just Eat, a popular food delivery app, to offer customers a convenient new service. Through this partnership, customers can now order a wide range of beauty and health products directly from their homes.

Sephora and Rare Beauty Partner for Mental Health
Sephora and Rare Beauty Partner for Mental Health

Sephora and Rare Beauty have renewed their partnership for World Mental Health Day to continue their Make A Rare Impact campaign.


Featured Brands

Featured
FUSHI WELLBEING
FUSHI WELLBEING

Dive into this Q&A with co-founder Ria from Fushi Wellbeing and discover it's philosophy. Founded on the principles of Ayurveda and a deep-rooted belief in the power of nature, Fushi offers a range of products that nourish the body, mind, and soul.

YOU’RE LOOKING WELL
YOU’RE LOOKING WELL

Dive into this Q&A with co-founder Joe and find out why their simple yet powerful skincare routine might just be the game-changer your skin’s been waiting for! From gut health to glowing skin, learn about the science, the journey, and the innovative products behind YLW

TWIN SKIN
TWIN SKIN

We're excited to bring you an inspiring chat with Justiyna, the visionary chemist behind Twin Skin. With her expertise and passion for creating products that nurture our skin’s natural needs, her journey from behind-the-scenes work to launching her own brand is truly captivating. Check out this Q&A to discover what makes Twin Skin products unique!

Mariana Aleman
Previous

Sol de Janeiro breaks into sun care and taps Sofia Richie Grainge as face
Next

The Evolution of Selena Gomez's Rare Beauty Empire