Sephora UK Unveils 'MySephora' Loyalty Program

Sephora UK is rolling out the red carpet for its customers with the launch of its 'MySephora' loyalty program on 2 July. This exciting new points-earning system promises a plethora of rewards and exclusive perks through its gold, silver, and bronze tiers. 'MySephora' goes beyond rewarding purchases; it also celebrates customer engagement. Earn points by getting involved with the brand—whether that's enjoying in-store services or sharing product reviews.

Since arriving in the UK two years ago, Sephora has expanded its physical footprint to Westfield London, Westfield Stratford City, and Manchester's Trafford Centre. Their online presence has also seen phenomenal growth, and with two new stores opening in Newcastle’s Metro Centre and Eldon Square this year, they show no signs of slowing down.

Sarah Boyd, Sephora UK's Managing Director, expressed her enthusiasm: "As we enter the next chapter, our focus remains on our loyal customers, the heart of our success. We're thrilled to expand our customer loyalty program, reinforcing our commitment to delivering unparalleled rewards and experiences."

For MySephora members, the journey just gets better. Points can be swapped for products from a handpicked selection of top brands like Sol De Janeiro, Fenty Beauty, and Gisou. Members also enjoy deluxe birthday gifts, enhanced delivery options, and early access to exclusive events and sales. Gold members, in particular, get the VIP treatment with deluxe rewards, free next-day delivery, and first dibs on sales.

Current loyal customers, don't worry—your accounts will seamlessly transition into the new MySephora program, keeping all your hard-earned rewards intact.

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