‘PARDON MY FRO’ LAUNCHES INCLUSIVE HAIRCARE LINE EXCLUSIVIELY AT WALMART
‘Pardon My Fro’, a new beauty brand for Women proud of their hair.
Pardon My Fro is a lifestyle brand crafted specifically for women “proud of their hair and their heritage”.
It debuted its first haircare line exclusively with Walmart on February 13, 2023.
Pardon My Fro, was chosen as one of five brands to participate in the Walmart Start Accelerator Program. This program offers opportunities for small beauty brands with potential for high growth to be sold on Walmart's online store and physical stores.
As part of the program, participants have access to brand management consultation, virtual classes, and support from Walmart Connect, along with activation support.
Creighton Kiper, the Merchandising Vice President of Beauty at Walmart, said that Walmart Start is dedicated to discovering innovative brands and helping them achieve success.
Pardon My Fro's inclusive hair care line will fill an important gap in the market and provide customers with the opportunity to embrace their natural selves.
According to Bly, the founder of Pardon My Fro, launching their haircare line in Walmart will allow them to reach a larger audience and promote their mission.
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