ICONIC LONDON
A campaign full of Authentic Content and Honest Reviews
OBJECTIVE
Iconic London and Beauty Buddy partnered to leverage the power of Consumer-Generated Content (CGC) to boost awareness and engagement for their Radiance Booster and Triple Thread Mascara across social media.
By tapping into our community of passionate beauty buddies, the campaign aimed to amplify Iconic London's brand message and drive consumer interaction.
SOLUTION? REAL REVIEWS, REAL RESULTS
From our Beauty Squad, we handpicked the participants, that had the best fit with Iconic Londons target audience.
Each consumer received the Radiance Booster and Triple Thread Mascara to use and review.
In exchange the participants added their own authentic content to their personal social media channels showcasing both products. They also added their review and video content to Beauty Buddy, the app.
PARTICIPATION
86% posted content to social media!
86% of our Beauty Squad members actively shared their authentic video content of the Iconic London product to their personal social media platforms, far exceeding the guaranteed 70% participation rate.
Some participants post their content on multiple social media platforms or include unboxing content as well as them using the product. The number of posts for this campaign compared to the number of participants was 174% of Beauty Buddy Squad campaign participants posting authentic video content to social media.
POSITIVE SENTIMENT
Our sentiment analysis revealed an exceptionally high positive sentiment score of 90.78 out of 100, reflecting the genuine enthusiasm of our Beauty Buddies for the product.
STELLAR REVIEWS
The Radiance Booster received an overall average rating of 4.9 in Beauty Buddy, the app. 83% of the reviews, added by participants in this Campaign, were rated 5 stars.
Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app.
The reviews and the video content are provided to Iconic London so that they can use and edit them across their e-commerce and marketing platforms.
These reviews are also visible to anyone using the app. Recently added reviews appear on the app’s newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product.
AMPLIFIED REACH
Our Beauty Squad's social media posts, featuring Iconic London, garnered significant reach, interactions and likes, boosting brand visibility.
You can tell our Beauty Squad loved this product!
The posts, tagging Iconic London, by our Squad continue to be viewed and liked across social media platforms!
RESULTS
Authentic Storytelling
Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers.
Reviews & Content
You can check out all the reviews added by our Beauty Buddies for Iconic London Radiance Booster and Triple Thread Mascara on Beauty Buddy, the app.
Valuable Customer Insights
The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance.
Enhanced e-commerce
The Authentic content generated by our Beauty Squad can be used to enrich Iconic London’s e-commerce platform, attracting more customers and driving sales.
By partnering with Beauty Buddy, Iconic London successfully engaged with their target audience and were rewarded with an extremely high positive sentiment score. Our platform offers a proven solution for brands seeking authentic and impactful storytelling.
Want to learn more about how our Consumer Generated Content campaigns can benefit your brand? Contact us today!
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