HOLOS Skincare
A campaign full of Authentic Content and Stellar Reviews
OBJECTIVE
Holos partnered with Beauty Buddy to leverage the power of consumer-generated content (CGC) for their Super Natural Activity Pre & Probiotic Spritz.
By tapping into our community of passionate beauty enthusiasts, the campaign amplified Holos, their brand message and increased engagement.
SOLUTION
Wanting authentic content and reviews, Holos partnered with Beauty Buddy to run a Consumer Generated Content Campaign. Members of our Beauty Squad were selected based on Holos’s target criteria.
The Super Natural Activity Pre & Probiotic Spritz was delivered directly to the selected participants.
The campaign guarantees authentic video content shared on social media by a minimum of 70% of the Beauty Squad recipients. They also add their reviews to Beauty Buddy, the app, where their content is visible to all our Beauty Buddies.
PARTICIPATION
86% posted content to social media!
86% of our Beauty Squad members actively shared their authentic video content of the Holos product to their personal social media platforms, far exceeding the guaranteed 70% participation rate.
Some participants post their content on multiple social media platforms or include unboxing content as well as them using the product. The number of posts for this campaign compared to the number of participants was 190%.
% of Beauty Buddy Squad campaign participants posting authentic video content to social media.
POSITIVE SENTIMENT
Our sentiment analysis revealed an exceptionally high positive sentiment score of 94 out of 100, reflecting the genuine enthusiasm of our Beauty Buddies for the product.
STELLAR REVIEWS
The Holos Super Natural Activity Pre & Probiotic Spritz received an overall average rating of 4.8 in Beauty Buddy, the app. 82% of the reviews, added by participants in this Campaign, were rated 5 stars.
Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app.
The reviews and the video content are provided to Holos so that they can use them across their e-commerce and marketing platforms.
These reviews are also visible to anyone using the app. Recently added reviews appear on the app’s newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product.
AMPLIFIED REACH
Our Beauty Squad's social media posts, featuring Holos, garnered significant reach, interactions and likes, boosting brand visibility.
You can tell our Beauty Squad loved this product!
The posts, tagging Holos, by our Squad continue to be viewed and liked across social media platforms!
RESULTS
Authentic Storytelling
Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers.
Reviews & Content
You can check out all the reviews added by our Beauty Buddies for Holos Super Natural Activity Pre & Probiotic Spritz on Beauty Buddy, the app.
Valuable Customer Insights
The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance.
Enhanced e-commerce
The Authentic content generated by our Beauty Squad can be used to enrich Holos’s e-commerce platform, attracting more customers and driving sales.
By partnering with Beauty Buddy, Holos successfully harnessed the power of consumer-generated content to elevate their brand, engage with their target audience, and drive positive sentiment around their product. Our platform offers a proven solution for brands seeking authentic and impactful storytelling.
Want to learn more about how our Consumer Generated Content campaigns can benefit your brand? Contact us today!
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