LEIGHTON DENNY
A campaign full of Authentic Content and Honest Reviews
OBJECTIVE
Struggling to cut through the noise and connect with your audience? Leighton Denny Expert Nails partnered with Beauty Buddy to harness Consumer Generated Content (CGC), driving awareness and engagement for their Nail Illuminator. Your brand can achieve the same.
By tapping into our community of passionate beauty buddies, the campaign aimed to amplify Leighton Denny's message and spark consumer interaction.
THE SOLUTION? REAL REVIEWS, REAL RESULTS
From our Beauty Squad, we handpicked the participants. They were chosen as they had the best match with Leighton Denny’s target audience.
Each participant received a Nail Illuminator. In exchange they created and shared their own authentic content to their social media, showcasing the product. These participants also posted a review and videos to Beauty Buddy, the app.
Increase your brand’s visibility and trust with Beauty Buddy’s CGC campaigns. Book a call now to start your success story!
RESULTS
93% POSTED CONTENT TO SOCIAL MEDIA!
93% of Beauty Squad participants shared their authentic video content on social media, surpassing our 80% guarantee and driving 2x the expected posts.
POSITIVE SENTIMENT
Sentiment analysis revealed an exceptionally high positive sentiment score of 97.88 out of 100, reflecting the genuine enthusiasm of our Beauty Buddies for the product. With a 4.9/5 rating and 100% of Beauty Buddies recommending Nail Illuminator, Leighton Denny gained trusted content that drives conversions.
100% of our Beauty Buddies will recommend the product to someone else!
STELLAR REVIEWS
Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brand’s target audience. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app.
The reviews and the video content are provided to Leighton Denny so that they can reuse, edit and post them across their e-commerce and marketing platforms.
These reviews are also visible to anyone using Beauty Buddy app. Recently added reviews appear on the app’s newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product.
The Nail Illuminator received an overall average rating of 4.9 in Beauty Buddy, the app. 82% of the reviews, added by participants in this Campaign, were rated 5 stars.
Ready to see your products shine on social media? Schedule a call to learn how Beauty Buddy can amplify your brand.
AMPLIFIED REACH
Our Beauty Squad's social media posts, featuring Leighton Denny, garnered significant reach, interactions and likes, helping boost brand visibility.
You can tell our Beauty Squad loved this product!
The posts, tagging Leighton Denny, by our Squad continue to be viewed and liked across social media platforms!
RESULTS
Authentic Storytelling
Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers.
Reviews & Content
You can check out all the reviews added by our Beauty Buddies for Leighton Denny Nail Illuminator on Beauty Buddy, the app.
Valuable Customer Insights
The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance.
By partnering with Beauty Buddy, Leighton Denny successfully engaged with their target audience and were rewarded with an extremely high positive sentiment score.
Beauty Buddy makes CGC simple. We handpick Beauty Squad members to match your target audience, ensuring authentic content with minimal effort from your team.”
Want to learn more about how our Consumer Generated Content campaigns can benefit your brand? Contact us today!
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