MONUSKIN - A Consumer-Generated Content Campaign
Expanding Monuskin’s Audience through Authentic Storytelling
OBJECTIVE
Increase Brand Reach through User-Generated Content for the Monuskin Recovery Balm.
This authentic content was created and shared by our Beauty Squad across multiple social media platforms.
SOLUTION
Wanting authentic content and reviews, Monuskin partnered with Beauty Buddy to run a Consumer Generated Content Campaign. Members of our Beauty Squad were selected based on Monuskin’s target criteria.
Products were delivered directly to the selected participants. The campaign guarantees authentic video content shared on social media by a minimum of 70% of the Beauty Squad recipients. They also add their reviews to Beauty Buddy, the app where they are visible to all our Beauty Buddies.
PARTICIPANTS
94% Actually posted to social media!
The Consumer-Generated Content Campaign has a guaranteed 70% participation rate. For this campaign 94% actually posted their authentic video content for the Monuskin product that they received on their personal social media account.
% of Beauty Buddy Squad campaign participants posting authentic video content to social media.
SENTIMENT SCORE AND MORE
Our sentiment score is based on the text that our Beauty Buddies used in their reviews to describe the product and their experience. With a positive sentiment score of 98 out of 100, this is exceptionally high.
AMAZING PRODUCT REVIEWS
The Monuskin Recovery Balm received an overall average rating of 4.9 in Beauty Buddy, the app. 94% of the reviews, added by participants in this Campaign, were rated 5 stars.
Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app.
The reviews and the video content were provided to Monuskin so that they can use them across their e-commerce and marketing platforms.
These reviews are also visible to anyone using the app. Recently added reviews appear on the app’s newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. Providing the social proof that consumers need when researching a product.
REACH
Our Beauty Squad just love to share. The campaign reach, interactions, likes and Advertising Media Equivalent results were fantastic. All results are shared directly with the brand.
You can tell our Beauty Squad loved this product!
The posts, tagging Monuskin, by our Squad continue to be viewed and liked across social media platforms!
Reviews & Content
You can check out all the reviews added by our Beauty Buddies for Monuskin Beauty Balm on Beauty Buddy, the app.
If you are interested in finding out more about our services, please reach out!
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