Data reveals Gen Z shoppers to head to the shops this holiday season
New data indicates that this holiday season, Generation Z is steering towards stores, defying the prevalent trend of online shopping.
This year’s Black Friday ‘busiest shopping day on record’
This Black Friday marked a historic shopping frenzy, with Nationwide Building Society reporting it as the "busiest shopping day on record.”
L’Oréal Paris Celebrates 2023 Women of Worth
Camila Cabello, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, and more attended the celebration event in LA.
MAKE-UP DOMINATES UK SALES ON TIKTOK SHOP
In the realm of TikTok Shop in the UK, makeup reigns supreme. According to insights from consumer firm NIQ, colour cosmetics made up a striking 42% of all sales on the platform over the last year.
L'ORÉAL SHUTTING DOWN AROMATHERAPY SPA BRAND DECLÉOR
L'Oréal Group is bidding adieu to Decléor, the spa brand it acquired from Shiseido in 2014 in a substantial $241.5 million deal, which also included the purchase of the renowned French haircare brand, Carita.
Discovering the Strategy Behind Olaplex's Response to TikTok Dupe Culture
Olaplex, a premium hair care brand, tackled the TikTok-driven trend of "dupes" by creating a clever marketing campaign.
The Beauty Revolution: Innovations, Transparency, and Authenticity
The beauty industry is currently undergoing a period of post-saturation, marked by an influx of new brands and products that have intensified competition. As a result, the industry is now shifting towards a filtering phase, where only the most viable brands are expected to thrive. To succeed in 2024, brands will need a clear differentiating factor.
Lookfantastic Broadens Beauty Pro Programme
Lookfantastic has expanded its Beauty Pro Programme to embrace a broader spectrum of industry professionals, now including medical experts, dermatologists, qualified aesthetic practitioners, and skincare specialists within the beauty sector.
Gen Z's Scent-sational Impact: Fragrance Boom and Social Media Influence
Gen Z Elevates Fragrance Usage, Influences Social Media Purchases
Dove's Nature Regeneration Project Aims to Tackle Climate Change
Dove, in collaboration with Rimba Collective, has unveiled the Dove Nature Regeneration Project, a strategic move to conserve nature and address climate change.