Dove's Nature Regeneration Project Aims to Tackle Climate Change
Dove, in collaboration with Rimba Collective, has unveiled the Dove Nature Regeneration Project, a strategic move to conserve nature and address climate change.
This five-year initiative aims to safeguard and rejuvenate 123,000 acres of rainforest in Southeast Asia, an expanse equivalent to 8 times the size of Manhattan. This alignment resonates with Dove's ethos of environmental stewardship. The project, funded via Unilever's Climate & Nature Fund, will bolster rainforest protection, ecosystem restoration, and climate change mitigation.
Rimba Collective, initiated by Lestari Capital, has diligently accelerated forest preservation and restoration in Southeast Asia through lasting partnerships with global consumer goods companies. Dove's association with Rimba Collective amplifies their commitment to championing nature's vitality.
Manifesting its dedication to sustainable practices, Dove has developed a synergistic campaign with Walmart, employing digital and packaging mediums to endorse the initiative. Engaging visuals liken skin and nature's beauty, reinforcing the significance of conservation. Through innovative approaches, including an augmented reality feature, Dove and Walmart underscore the urgency of preserving natural resources.
Firdaous El Honsali, Global VP of External Communications and Sustainability at Dove, affirms the brand's role in mitigating climate change's adverse effects. He underscores the necessity of urgent, purposeful action to restore nature's allure, emphasizing Dove's ongoing commitment to minimizing environmental impact.
Jane Ewing, Senior VP of Sustainability at Walmart, lauds the partnership, echoing Walmart's dedication to regenerative practices. This collaboration aligns with Walmart's ambitious goals of sustainable land and ocean preservation. Ewing commends Dove's holistic approach, empowering customers to contribute to a more regenerative future.
In uniting for the Dove Nature Regeneration Project, Dove and Walmart exemplify their shared commitment to environmental well-being, paving the way for sustainable choices that benefit both people and the planet.
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