Love was in the air at The Perfume Shop this Valentine's Day

Industry News
Written By Mariana Aleman

Love was in the air at The Perfume Shop this Valentine's Day as fragrance enthusiasts indulged in the art of gift-giving. The sweet scent of success lingered, with a remarkable surge in sales – a heartwarming 67% spike in classic fragrances and a dazzling 110% surge in the popularity of gift sets compared to last year.

The fragrance fiesta didn't stop there – promotional deals were a cupid's arrow, hitting the bullseye on February 13th, the busiest day on the website, witnessing a delightful 23% surge in perfume purchases.

As for the aromatic favourites, it was a love affair with best-sellers like YSL Black Opium, Marc Jacobs Perfect Intense, and Carolina Herrera Good Girl for the ladies. The gents weren't far behind, with Dior Sauvage, Boss Bottled Night, and YSL Myself casting their irresistible charm.

Adding a personal touch was all the rage, with over 32,000 ribbons and 1,200 engraved fragrances making their way into the hearts of the customers. Andrea Rickard, the Trading Director, couldn't hide her joy, expressing, "Valentine’s this year was set to be even more special, and we're thrilled to see outstanding sales both in-store and online."

And let's not forget the fragrant rendezvous in London – The Perfume Shop's pop-up created an olfactory haven with interactive scented hearts, enticing claw machines, and curated perfume areas, setting the mood just right for Valentine's Day. If you haven't experienced it yet, there's still time to be part of this aromatic love story – explore, indulge, and make your moments unforgettable with The Perfume Shop.

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