How brands can maximise engagement and sales during the holiday season
Revieve, a beauty tech platform, has released a new report analyzing consumer trends to help beauty brands and retailers maximize engagement and sales during the holiday season.
Key findings from the report include:
Increased Demand for Virtual Try-Ons: Consumers are increasingly using virtual try-on tools to experiment with products before purchasing. Brands should prioritize offering these tools to enhance the shopping experience.
Luxury Beauty Boom: There's a growing demand for high-end beauty products, especially during the holidays. Brands can capitalize on this trend by offering limited-edition luxury sets.
Hydration is Key: As winter approaches, consumers are seeking hydrating skincare products, particularly night creams and moisturizers. Brands should highlight these products in their holiday promotions.
Regional Preferences Matter: Brands should tailor their holiday campaigns to different regions, considering factors like climate and cultural preferences. For example, Northern European consumers prefer rich hydration, while Southeast Asian consumers lean towards lightweight, brightening products.
Conscious Consumerism: Consumers are increasingly choosing cruelty-free and organic beauty products. Brands should offer a range of options to cater to these preferences.
Revieve's CEO, Sampo Parkkinen, emphasizes the importance of adapting to evolving consumer expectations and leveraging digital tools to drive engagement and sales during the holiday season.
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