The Dead Sea Co.: A CVC Success Story
The Dead Sea Co: A Journey to Boost Brand Visibility with Genuine Consumer Video Content.
OBJECTIVE
The Dead Sea Co. campaign aimed to amplify brand visibility and authenticity through genuine consumer-driven content creation across various social media platforms.
The focus was on showcasing the efficacy and experience of their hero product, The Dead Sea Mineral Mask an Brush, while organically expanding their reach.
SOLUTION
Leveraging the power of authentic influence, The Dead Sea Co. collaborated with Beauty Buddy on a campaign where members of our Beauty Squad were selected based on specific target requirements.
The strategy involved Beauty Buddy distributing the product directly to the selected participants. Guaranteeing a minimum 50% participation rate in, creating and posting, engaging social media content to further magnify the brand's visibility and product exposure on social media platforms.
RESULTS
72% Actually posted on social media at least once!
The Consumer Video Content Campaign has a guaranteed 50% participation rate. For this campaign 72% actually posted their unique user-generated content of The Dead Sea Co. Mineral Mask and Brush on social media.
RESULTS
224% video posts on socila media compared to the total number of participants
A lot of our Beauty Buddies showcased the product on a number of occasions across social media platforms. With an expectation that 50% of participants will post the activity exceeded expectations with 224% posts compared to participants and an additional 168% on Instagram Stories.
RESULTS
Amazing product reviews in Beauty Buddy, the app.
The Dead Sea Mineral Mask and Brush received an overall average rating of 4.79 in Beauty Buddy, the app. Almost 74% of the reviews are rated 5 stars from participants in the Consumer Video Content Campaign.
Product reviews while an optional add-on for any campaign, are generated in Beauty Buddy by the participants of campaigns. They add images, video content, a description and they rate the product.
These reviews are visible to anyone using the app. Recently added reviews appear on Beauty Buddy app newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product.
RESULTS
Snippets of Video Content Created
Take a look at some snippets of Consumer Video Content created by our Squad for The Dead Sea Co. campaign!
OUR BEAUTY SQUAD
SHARING THE LOVE
TESTIMONIAL
“Working with The Beauty Buddy app for the second time has been an absolute joy. For The Dead Sea Co., honest feedback and building trust through user-generated content is crucial, and the results with Beauty Buddy have been nothing short of impressive. Each campaign not only provided us with invaluable insights but also a fantastic collaborative experience. The team consistently exceeds expectations, not only meeting but surpassing the deliverables. Their exceptional support, guidance, and advice make them an invaluable partner on our journey.”
Serina El Mufti
Co-Founder, The Dead Sea Co.
If you are interested in finding out more about our services, if so, please reach out!
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