Anaaka Halal Skincare: A CVC Success Story
Amplifying Brand Presence through Authentic Consumer Generated Content
OBJECTIVE
The campaign for Anaaka had two objectives.
Introduce Anaaka Halal Skincare products to a wider audience of people with similar ethics as the company.
Enhance brand exposure and credibility by fostering the creation of authentic consumer-driven content across multiple social media channels.
“The essence of ANAAKA - Ethical Beauty isn't just skincare; it's a celebration of being unique. Our dedication goes beyond beauty, resonating in every product we offer. We proudly guarantee that our products are 100% free from alcohol, cruelty, and harmful chemicals – pure and reliable.”
SOLUTION
Harnessing the potency of genuine influence, Anaaka Halal Skincare partnered with Beauty Buddy to run a Consumer Video Content Campaign. Members of our Beauty Squad were selected based on Anaaka’s target criteria.
Products were delivered directly to the chosen participants, guaranteeing a minimum 60% engagement rate in crafting and sharing of their unique social media content. This initiative aimed to significantly enhance the brand's presence and product reach across various social media platforms.
PARTICIPANTS
94% Actually posted on social media at least once!
The Consumer Video Content Campaign has a guaranteed 60% participation rate. For this campaign 94% actually posted their unique user-generated content of the Anaaka Halal Skincare products on social media.
% of Beauty Buddy Squad campaign participants posting authentic user generated content to social media.
SOCIAL MEDIA POSTS
215% video posts on social media compared to the number of participants
The majority of our Beauty Buddies involved in this campaign showcased the products on a number of occasions across social media platforms. With an expectation that 60% of participants would post, the activity exceeded expectations with 215% posts compared to participants and an additional 135% on Instagram Stories.
AMAZING PRODUCT REVIEWS
The Anaaka Halal Skincare Products received an overall average rating of 4.8 in Beauty Buddy, the app. Over 82% of the reviews are rated 5 stars, from participants, for products in this Campaign. Below is the ratings overview of the Anaaka Halal Skincare Firming Serum. Based on the text reviews the positive sentiment score for this product was 96%.
Product reviews while an optional add-on for any campaign, are generated in Beauty Buddy, the app by the participants of campaigns. They add images, video content, a description and they rate the product.
These reviews are visible to anyone using the app. Recently added reviews appear on Beauty Buddy app newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product.
ADVERTISING MEDIA EQUIVALENT
We meticulously monitor each campaign by utilising hashtags tailored to each campaign.
In the case of Anaaka Halal Skincare’s Consumer Video Content Campaign, the Advertising Media Equivalent (AME) surpassed more than 8X the initial investment in just four weeks, demonstrating the exceptional value of partnering with Beauty Buddy.
Throughout the duration of the campaign, we maintain a vigilant oversight, tracking their performance, connecting with our Squad, to ensure optimal results are achieved.
REACH
In our approach, members of our Beauty Squad are encouraged to provide honest feedback on any products they receive, free from scripted responses. After sharing some brand and product details, they are entrusted with using the product as directed and creating content that reflects their genuine experiences.
This content is then shared on their public social media profiles, accompanied by reviews posted on the Beauty Buddy app.
This dynamic process yields a diverse array of content, offering audiences an authentic insight into the opinions of their peers, thereby stimulating engagement and nurturing a stronger brand connection.
Through this innovative methodology, we effectively enhance our clients' visibility both on social media platforms and within the Beauty Buddy app.
SNIPPETS OF VIDEO CONTENT
Take a look at some snippets of Consumer Video Content created by our Squad for Anaaka Halal Skincare Campaign!
OUR BEAUTY SQUAD
SHARING THE LOVE
TESTIMONIAL
“I am delighted to share our satisfaction with the recent collaboration with Beauty Buddy. The reviews and content created by the sampling squad exceeded our expectations. The team's professionalism, creativity, and delivery were outstanding.
This partnership has significantly enhanced our brand visibility and is contributing greatly to our success. We highly recommend Beauty Buddy to any company in the beauty and cosmetic industry, and we are looking forward to another collaboration on our next product line.
Thank you, Beauty Buddy, for your exceptional service.”
Sofie Brandtova
Marketing Manager, Anaaka Halal Skincare.
If you are interested in finding out more about our services, if so, please reach out!
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