SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their preferences and usage about self-tanning products.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their scents preferences

Imagine closing your eyes and strolling through the beauty hall of your favorite department store. Picture the vibrant displays and the changing scents, those intoxicating fragrances that pull you in. This interaction, this fusion of sensory delights, is one of the things that draws many of us to beauty stores.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their Christmas wish list in this holiday season.

In this fast-paced world, where consumers seek authenticity and real-life perspectives, PoweredX Beauty Buddy provides a unique opportunity to amplify beauty brands visibility, engage new audiences and obtain compelling new content.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about hair care habits, preferences, and concerns.

The beauty industry is experiencing a microbiome revolution, fuelled by increased scientific research linking skin health to the microbiome. Beauty brands are innovating with probiotics, prebiotics, and postbiotics in various products, from skincare to makeup. Consumer education efforts have heightened awareness, and there's a clear shift toward microbiome-friendly products, aligning with the growing preference for natural and sustainable options.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their preference or not for face mask, their frequency of usage and more.

SURVEYS: This week we asked our diverse community of engaged beauty and cosmetic consumers about their preference or not for multi-tasking products, and why they are willing to use these kind of products.

In the digital era, the beauty industry is witnessing a revolution in the way consumers interact with brands. Social media, video-sharing platforms, and vlogging have empowered consumers to become creators, significantly influencing brand awareness. In this blog, we will delve into the world of consumer-generated video content and how it shapes the beauty industry's brand awareness.