In this fast-paced world, where consumers seek authenticity and real-life perspectives, PoweredX Beauty Buddy provides a unique opportunity to amplify beauty brands visibility, engage new audiences and obtain compelling new content.

The beauty industry is experiencing a microbiome revolution, fuelled by increased scientific research linking skin health to the microbiome. Beauty brands are innovating with probiotics, prebiotics, and postbiotics in various products, from skincare to makeup. Consumer education efforts have heightened awareness, and there's a clear shift toward microbiome-friendly products, aligning with the growing preference for natural and sustainable options.

In the digital era, the beauty industry is witnessing a revolution in the way consumers interact with brands. Social media, video-sharing platforms, and vlogging have empowered consumers to become creators, significantly influencing brand awareness. In this blog, we will delve into the world of consumer-generated video content and how it shapes the beauty industry's brand awareness.

Makeup skincare hybrid refers to a type of cosmetic product that combines the benefits of both makeup and skincare. These products typically contain ingredients that provide skincare benefits such as hydration, sun protection, and anti-aging properties, while also providing coverage or color correction like traditional makeup.

In the beauty industry, the volume of existing and newly launched products can be a little overwhelming to consumers. Knowing which products will suit you, your skin type or even how to use a product correctly drives consumers to research online. Ratings and reviews are a key source of information for consumers during this evaluation process. Reviews ultimately provide the social proof consumers need in that “Will I? Won’t I?” purchasing moment.

Body Moisturiser was the most loved skincare category in the Beauty Buddy app for the last six month period. The post pandemic shift has been noticeable. For the same period in the previous year hand creams were topping the most reviewed, wanted and most loved category and product tables.