L'Oréal Group is bidding adieu to Decléor, the spa brand it acquired from Shiseido in 2014 in a substantial $241.5 million deal, which also included the purchase of the renowned French haircare brand, Carita.

Olaplex, a premium hair care brand, tackled the TikTok-driven trend of "dupes" by creating a clever marketing campaign.

The beauty industry is currently undergoing a period of post-saturation, marked by an influx of new brands and products that have intensified competition. As a result, the industry is now shifting towards a filtering phase, where only the most viable brands are expected to thrive. To succeed in 2024, brands will need a clear differentiating factor.

Lookfantastic has expanded its Beauty Pro Programme to embrace a broader spectrum of industry professionals, now including medical experts, dermatologists, qualified aesthetic practitioners, and skincare specialists within the beauty sector.

Gen Z Elevates Fragrance Usage, Influences Social Media Purchases

Dove, in collaboration with Rimba Collective, has unveiled the Dove Nature Regeneration Project, a strategic move to conserve nature and address climate change.

The UK-based beauty brand has achieved remarkable retail sales results through its licensed partnerships in the current year, with additional collaborations in progress. We delve into the undisclosed factors behind its triumphant success in cross-brand endeavors.

The market for men's beauty products is undergoing a significant surge in sales, primarily driven by the active participation of Generation Z men. This demographic is leading the charge by embracing novel product categories like nail care, makeup, and advanced skincare.

At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!

Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.