LIVING PROOF ENTERS METAVERSE REALM WITH VIRTUAL STORE
Living proof is making it’s first foray into the metaverse.
Living Proof, a haircare company founded by MIT scientists and known for its high-performance, science-based products, is making its first foray into the Metaverse. The company has teamed up with ByondXR, a leading experiential e-commerce platform, to launch its inaugural virtual store.
Living Proof's debut in the virtual e-commerce realm offers customers a chance to explore the brand's product range and heritage in an immersive and interactive online shopping experience.
This digital experience, powered by Extended Reality technology, features HD-quality 3D and 360-degree visuals.
The virtual store includes four engaging virtual rooms and a pioneering AI Hair Quiz, a first-of-its-kind tool in the industry.
The experience is crafted to embody the brand's 'Science in Action' ethos, bringing to life Living Proof's commitment to scientific research and development.
Back in 2005, a group of biotech scientists and celebrated hair stylists joined forces to pioneer a revolutionary haircare philosophy centered on scientific research. Living Proof's goal was to devise innovative solutions that would effectively tackle a range of real-world hair issues. Rather than relying on a one-size-fits-all approach, the brand customizes its formulas to expertly address individual hair concerns.
Through this engaging shopping experience, customers can delve into the science behind Living Proof's latest and most popular innovations. You will receive complimentary samples of top-selling products, and even win exclusive discounts. Along the way, they'll learn about the brand's rich history and how it has earned a loyal following by creating hair-transforming products that have delighted millions of fans.
Shoppers are introduced to the virtual store, which showcases Living Proof's Dry Shampoo Center, featuring their popular Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo.
The store also has a gallery wall of community testimonials, solidifying Living Proof's position as the leading Prestige Dry Shampoo on the market.
In the second room, consumers are guided towards curated product selections with a direct path to checkout, thanks to the brand's AI Hair Quiz. This quiz is the first-to-market and allows visitors to personalize their hair routine.
Created by Reveive, known for their personalized digital beauty experiences powered by AI and AR, the Living Proof AI Quiz prompts customers to consider their hair routine and desired results. By submitting a selfie, the patented mobile diagnostics analyze hair type, volume, curl shape, and color to provide a personalized routine of hair care products and treatments.
The third room is a virtual Living Proof salon that highlights Triple Bond Complex, a weekly leave-in repair treatment clinically proven to rebuild hair structure. This patent-pending technology makes hair 8x stronger, smoother, and shinier after one use. Testimonial videos from stylists and the community showcase the real results of Triple Bond Complex, making it a preferred treatment over the leading bond builder for healthier, smoother, and more conditioned hair.
Finally, the Sustainability Corner showcases Living Proof's partnership with Terracycle and how to recycle their products.
ByondXR's patented technology includes top-of-the-line virtual shopping capabilities and incorporates an interactive educational game within its platform. These gamified elements motivate users to keep exploring the space and reward those who discover a hidden 3D Fortifying Tech Easter egg with free samples.
"We are delighted to have the opportunity to support Living Proof's immersive shopping experience through our platform, which provides a variety of engaging experiences, including mini-games and insights into the science behind their products," says Noam Levavi, Co-Founder and CEO of ByondXR. "We are proud to collaborate with a brand that values building strong connections with its consumers, and we look forward to helping Living Proof continue to innovate and remain at the forefront of the haircare industry."
"Living Proof has always been at the forefront of cutting-edge technology, working to address real-world hair problems," remarks Zach Rieken, Chief Executive Officer of Living Proof. "This new digital experience is an ideal way to further engage with our community and offer them a deeper understanding of our brand and the ways in which our innovations are revolutionizing hair care."
To experience Living Proof's Virtual Store, visit: https://www.livingproof.com/virtual-store.html
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