WHAT DO BEAUTY CONSUMERS WANT?
Take a look at the top items our Beauty Squad have added to their want lists.
At Beauty Buddy we understand the importance of staying up-to-date with the latest trends and preferences of our community. From skincare to makeup - hair care to fragrance, it’s clear that our Beauty Squad has diverse tastes and preferences when it comes to beauty. However, there are always products that generate extremely high buzz scores in the app. These products are in high demand, regularly reviewed and consistently rank at the top of our leaderboards. Today we want to share some of these beauty products that are currently topping the want lists within Beauty Buddy, the app.
While this is interesting, the insights we can generate specifically for you, about your target audience, are much more powerful, especially when it comes to helping you make informed decisions regarding product development and marketing strategies. Reach out if you would like to chat…
Why use a ‘Want’ list?
Our community use their want list in a number of ways. They use it as a shopping list, adding items as a reminder for when they are ready to shop online or instore. Some are interested in a product but want to read more reviews when they have more time before making a decision.
Other consumers add products to their want list simply because they enjoy browsing and discovering new items, it’s a place to look back when they want to try something new.
Additionally, and our favourite reason, lots of Beauty Buddies use their ‘Want’ list as a ‘Presents I’d like’ list. A way to keep track of those products that they can suggest when everyone’s asking what they would like for a birthday, Christmas or other occasion. Especially some of those more extravagant or luxurious items that they really want but that may be a little reluctant to buy for themselves.
So, What Do Consumers Want?
Are you curious to know what some of the most coveted products are? Looking at products added to ‘Want ‘ lists since the start of 2023 until now (3 months). These highly sough-after products have captured the attention of our Beauty Buddies:
Most Wanted Product
Colour Cosmetics
Charlotte Tilbury Hollywood Flawless Filter has reclaimed it’s top spot. Described as
‘A confidence, glow filter, bottled!’
You can wear alone for fresh radiance. Wear under or mixed with foundation for soft radiance. Apply to the high points of your face for highlighted radiance!
Most Wanted Product
Skincare
Lancôme Advanced Génifique Youth Activating Concentrate. Inspired by microbiome science, restores healthy, younger-looking skin.
Suitable for all skin types and skin tones, including sensitive skin, it provides stronger skin barrier, visibly younger, more radiant skin.
Most Wanted Product
Fragrance
Kayali Discovery Layering Set is a limited edition set of eight trial size fragrances.
Inspired by the Middle Eastern ritual of fragrance layering, mix and match to create a unique scent and mood.
Perfect to try before you buy, to help find a signature scent or experiment with layering. These travel friendly sizes allow you to bring a variety of scents with you wherever you go
Most Wanted
Hair Care
Olaplex No.7 Bonding Oil a highly-concentrated, weightless reparative styling oil.
Dramatically increases shine, softness and colour vibrancy while minimizing flyaways and frizz.
Just a few drops restores hair appearance and texture.
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Discovering what drives your target audience and understanding their needs has never been more accessible. Finely crafted surveys will empower your business with data-driven intelligence, assisting you in making well-informed and impactful decisions.