New Year’s Beauty and Wellness Resolutions:
Let’s take a look at what our Beauty Buddies have to say on the subject.
The beginning of a new year is a time of renewal, reflection, and opportunity. It’s a chance to pause and evaluate our habits, making way for fresh routines that prioritise wellness and self-care. For many, this period serves as an inspiration to focus on personal growth and self-improvement, especially in the realms of beauty and wellness. At Beauty Buddy, we’ve observed a notable trend: more individuals are using this time to revamp their beauty routines and adopt healthier practices that align with their goals for the year ahead.
Why Do We Set Resolutions in the New Year?
The start of a new year symbolizes a clean slate—a chance to reflect on the past and envision a better future. For many, this is a time of optimism and motivation, making it ideal for setting goals and intentions. Resolutions allow us to:
Focus on Self-Improvement: Whether it’s health, wellness, or personal growth, resolutions help us identify areas where we want to thrive.
Create Positive Habits: By committing to resolutions, we aim to replace old habits with healthier, more beneficial ones.
Find Renewed Motivation: The energy of a new year inspires us to take actionable steps toward our goals.
Embrace Change: Resolutions provide structure for incorporating changes we might have postponed during the year.
When it comes to beauty and wellness, the new year often prompts a deeper commitment to self-care and intentional living. It’s about aligning outward appearances with inner well-being and embracing practices that promote confidence and health.
Wellness Goes Beyond Skin Deep
In addition to skincare, respondents are also focusing on wellness habits that extend to the mind and body. These resolutions often align with a broader trend toward holistic health, where physical and mental well-being go hand in hand:
Mindfulness and Self-Care: Many consumers are making time for mindfulness practices such as meditation, yoga, and journaling to reduce stress and maintain mental clarity.
Exercise and Fitness Goals: Fitness-related resolutions remain strong, with respondents setting goals to be more active, whether by joining a gym, taking up new forms of exercise, or simply increasing daily steps.
Balanced Nutrition: Wellness resolutions also emphasize balanced nutrition, with a focus on clean eating, meal prepping, and integrating beauty supplements that support overall health.
Community Insights
To better understand this shift, we conducted a survey among our vibrant community. Our goal was to uncover how individuals are evolving their skincare habits, what changes they are making to their routines, and what innovative practices they are incorporating to meet their beauty and wellness aspirations. The results reveal fascinating insights into the motivations and actions of beauty enthusiasts as they set their sights on a year of confidence and self-care.
New Year’s resolutions represent a powerful moment for brands to engage with consumers, offering products and services that help them achieve their beauty and wellness goals. By aligning with trends such as simplified routines, natural ingredients, and holistic health, beauty brands can build stronger connections with their audience. As we head into 2025, it’s clear that beauty and wellness are no longer just about looking good—they are about feeling good, too.
Top Resolutions:
A majority of respondents aim to improve their skincare routine (83%), while experimenting with new makeup styles (70%) also ranks high.
Eating healthier and focusing on mental wellness are key priorities for 68% of participants.
Additionally, 51% are determined to establish a consistent fitness routine, and 49% want to explore natural/organic beauty products.
Inspiration for Resolutions
The primary driver behind these resolutions is the desire for self-improvement (46%), with many individuals motivated by a personal desire to better themselves.
Personal reflection also plays a major role for 32% of respondents, showing that many are evaluating their lives and making changes accordingly. A smaller proportion, 13%, cited health reasons, while 8% were influenced by social media trends.
Only 1% mentioned recommendations from friends/family as a key factor.
Motivation to Achieve Resolutions
The greatest motivator for 41% of respondents is improving overall health, highlighting a strong connection between personal wellness and beauty goals.
For 29%, feeling more confident is a powerful incentive to stay committed. A notable 17% are motivated by the excitement of trying something new, while 9% are driven by the goal of reducing stress. A smaller portion, 5%, are preparing for an event or milestone, pushing them to achieve their goals.
Exciting New Products
When we asked about the beauty products respondents are most excited to try in 2025, customised skincare solutions topped the list at 31%. Close behind, high-tech beauty tools were chosen by 30%, reflecting excitement about advancements in beauty technology.
There’s also a notable preference for clean or organic products, with 22%. Hair care treatments garnered attention from 10% of respondents, while 7% are eager to experiment with bold makeup colours to refresh their looks.
Skincare Improvements
When we asked which part of their skincare routine respondents would like to improve, adding serums or treatments emerged as the top focus for 37%, signaling an interest in targeted skincare solutions. Moisturising followed at 22%.
Both sun protection and exfoliating were priorities for 16%, highlighting a balanced approach to skin health. Meanwhile, 9% expressed a desire to enhance their cleansing routines, emphasizing the need for a solid skincare foundation.
Beauty Habits
When asked about beauty habits to adopt or enhance this year, weekly face masks took the lead, with 33% of respondents aiming to make it a regular part of their routine. Regular exfoliation followed closely at 24%.
Double cleansing was a priority for 20%. Additionally, 12% expressed interest in incorporating DIY beauty treatments, while 11% committed to consistently removing makeup daily, emphasizing foundational skincare habits.
Wellness Focus
In terms of wellness practices, 34% of respondents are prioritising spending more time outdoors, indicating a focus on fresh air and natural environments. Another 31% are committed to decluttering and organising, showing a desire for a more organized and peaceful living space.
18% are concentrating on daily mindfulness or meditation, reflecting the growing emphasis on mental wellness. 12% plan to integrate yoga or pilates into their routines, while only 4% are aiming to start journaling or gratitude lists.
Relaxation Methods
The most popular way to unwind is by taking long baths or using spa treatments (36%). Another 25% prefer watching movies or series as a way to escape and relax.
14% enjoy listening to music or podcasts, while another 14% unwind by practicing creative hobbies like painting or crafting.
12% prefer reading books or magazines, reflecting a more traditional method of relaxation.
Self-Care Frequency
A large portion of respondents plan to dedicate time to self-care daily (45%), reflecting a strong commitment to making self-care an essential part of their routine. 36% will focus on self-care 2–3 times a week, showing that many see the value in regular.
Another 17% plan to engage in self-care weekly, while only 1% intend to do so monthly. No one in the survey indicated they would engage in self-care only when needed.
Tracking Progress
When it comes to tracking their resolutions, 31% of respondents plan to do so with regular self-check-ins. Another 20% will track their progress by taking photos or notes on changes.
Some participants (12%) will use apps or trackers to monitor their progress, while 21% are not planning to track their resolutions at all.
Other methods include journaling (9%) and checking in with a friend/accountability partner (8%).
Obstacles to Resolutions
The main challenge to sticking with resolutions for 32% of respondents is losing interest or motivation, indicating that maintaining enthusiasm can be difficult.
27% struggle with a lack of time, which can hinder their ability to stay committed. 17% find the expense of products or services to be a barrier, while 16% are discouraged by not seeing immediate results.
Only 8% face challenges due to a lack of knowledge or resources.
Magical Goal
If respondents could magically achieve one beauty or wellness goal, 31% would choose glowing skin, reflecting a universal desire for radiant skin.
21% would opt for reduced stress, while 22% would prefer improved fitness. 17% wish for better sleep, and 8% would like to achieve perfect hair, demonstrating a variety of beauty and wellness aspirations.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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