Brow Beauty Insights: The Secrets of Perfect Eyebrows
Let’s take a look at what our Beauty Buddies have to say on the subject.
Welcome to Beauty Buddy Insights Blog, where today we delve into the realm of eyebrows to decode consumer preferences and insights for you. In today's beauty landscape, eyebrows have taken centre stage as a symbol of personal expression and style. Understanding the nuances of consumer preferences in this niche market is essential for brands aiming to resonate with their audience and drive growth.
Eyebrows serve as the frame for the face, wielding the power to enhance a persons natural beauty and redefine their entire look. Properly groomed eyebrows can impart a youthful, polished appearance, while also harmonising facial features and accentuating the eyes. Navigating the vast array of eyebrow products available can be overwhelming. From pencils to gels and everything in between, each product offers its own unique benefits and application process.
At Beauty Buddy, we offer strategic insights into the evolving trends, tools, techniques, and product preferences shaping the world of eyebrows.
Our Beauty Buddies provide their feedback giving us the latest eyebrow trends and consumer preferences in grooming tools and techniques. By understanding the desires, aspirations and pain points of consumers, brands continue to develop innovative products, to create compelling experiences and foster meaningful connections that drive loyalty and engagement.
In a rapidly evolving market, adaptability is key and our consumers provide the answers. We recently conducted a survey with 200 of our Beauty Squad. They shared their insights on eyebrow products, tools, techniques, and more. Here are some of the key results and interesting insights garnered from the survey.
Importance of Eyebrow Grooming
A significant majority of respondents consider eyebrow grooming to be an essential component of their overall beauty routine.
An impressive 66% rated it as extremely important, with an additional 25% considering it very important.
Only 7%, deemed it moderately important, while just 2% rated it as slightly important.
These results emphasise how important eyebrow maintenance is for improving one's overall look and self-esteem.
Frequency of Eyebrow Grooming
Eyebrow grooming frequency varies among respondents, with the majority demonstrating consistent upkeep.
A substantial 45% reported grooming their eyebrows daily, indicating a dedication to maintaining their desired look. Additionally, 27% groom their eyebrows a few times a week, while 17% do so on a weekly basis.
9% groom their eyebrows monthly, suggesting a more occasional approach to maintenance.
Only 2% of respondents reported rarely grooming their eyebrows.
These findings highlight the diverse grooming habits of beauty enthusiasts and the importance placed on regular eyebrow upkeep.
Product Preferences
After analysing the responses from our Beauty Buddy survey, it's evident that eyebrow pencils are the most popular choice among respondents, with a significant 82% using them in their grooming routine.
Following closely behind are eyebrow gels, used by 75% of participants, indicating their preference for achieving a defined and polished look. Eyebrow mascara also proves to be a popular option, with 63% incorporating it into their regimen.
Eyebrow powder and pomade are used by 46% and 41% of participants respectively.
Eyebrow stencils, although less commonly used, are still chosen by a quarter of those surveyed, showcasing the diversity in grooming products used.
Grooming Tools
It's clear that tweezers reign supreme as the go-to tool for eyebrow grooming, with a notable 88% of respondents relying on them for precision shaping.
The combination of eyebrow brush and spoolie, used by 71% of participants to blend and tame eyebrow products for a polished finish, comes a close second.
The angled eyebrow brush also holds a significant presence, with 61% of respondents incorporating it into their grooming routine for precise application of products.
While eyebrow scissors and trimmers are slightly less used, at 47% and 40% respectively, they still play a crucial role in maintaining eyebrow shape and length.
Eyebrow razors are chosen by a notable 33% of Beauty Buddies, showcasing the variety of grooming techniques and tools used to tame and shape brows within our community.
Grooming Tool Replacement
A large number of participants place a high priority on maintaining their eyebrow grooming supplies on a regular basis.
Considerably 41% said they swap out their tools every few months to maintain optimal cleanliness and performance. In addition, 19% choose monthly replacements, demonstrating a dedication to sustaining the best possible grooming outcomes.
For some, a yearly renewal suffices, as indicated by 17% of respondents. However, a notable 12% admit to replacing tools only upon breakage, underscoring the importance of durability.
Lastly, 11% reported infrequent tool replacement.
Time Investment
It's clear that the majority of respondents give their eyebrow grooming regimen a moderate amount of time. A significant 46% of those surveyed said they spent 5-10 minutes, demonstrating efficiency without compromising quality.
Additionally, 20% indicated they invest less than 5 minutes, demonstrating a swift yet effective approach.
For some, a slightly longer timeframe is preferred, with 18% spending between 10-15 minutes and 11% dedicating 15-20 minutes to their routine.
A minority of respondents, 5%, allocate more than 20 minutes, indicating a meticulous and detailed approach.
Professional Services
Through our analysis of responses from the Beauty Buddy survey, a clear trend emerges regarding the use of professional eyebrow grooming services among participants.
43% of respondents opt for occasional visits to professionals, seeking their expertise for eyebrow maintenance. Around 33% choose to exclusively manage their grooming at home, while 24% maintain a regular schedule of visits to professionals for eyebrow grooming.
Eyebrow Treatments
The use of expert eyebrow treatments is visible among survey participants in a number of different ways.
Eyebrow threading is the most popular service, 55% of people have had it done. Followed closely by Eyebrow Waxing and Eyebrow Tinting both at 54%.
Only 16% of Beauty Buddies had eyebrow lamination procedures done. The semi-permanent eyebrow microblading treatment has been completed by around 14% of the participants.
These figures show how many different professional eyebrow procedures beauty enthusiasts seek out to ensure they get the appearance they want.
Future Considerations
Looking ahead, a significant portion of respondents express interest in various eyebrow treatments.
65% would consider eyebrow tinting, making it the most sought-after treatment. 63% are open to eyebrow threading, while 57% would consider eyebrow waxing in the future.
Additionally, 54% show interest in eyebrow lamination, while around 51% express potential interest in eyebrow microblading.
It's worth noting that a small percentage, roughly 9%, indicate they would not consider any of these treatments. These insights underscore the diverse preferences and potential future pursuits of beauty consumers in their quest for well-groomed eyebrows.
Eyebrow Concerns
It's apparent that Beauty Buddies face a variety of concerns and challenges when it comes to their eyebrows.
The most commonly cited concern, expressed by approximately 75% of respondents, is the shape/style of their eyebrows. Additionally, around 62% struggle with sparse or gaps in their eyebrows, while approximately 57% contend with uneven eyebrows.
Furthermore, 45% express concerns regarding sparse or thinning eyebrows and about 36% grapple with unruly or untamed eyebrows.
And 25% indicate they are dealing with overplucked eyebrows.
Exploring Eyebrow Trends
Participants' awareness of different eyebrow trends is clear. Natural brows are the most popular trend, favoured by almost 72% of respondents and they emphasise a simple and carefree appearance.
In an effort to create a statement with their brows, almost 45% have also dabbled with bold, defined eyebrows.
32% have experimented with the soap/laminated brows trend in an effort to seem professional and streamlined.
15% have chosen slim brows, while 15% have also chosen to experiment with straight brows.
Just 3% of people have tried bleached brows, demonstrating a more cutting-edge method of eyebrow design.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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