Understanding Eye Care: Products, Routines, and Key Concerns
Let’s take a look at what our Beauty Buddies have to say on the subject.
The eye care segment within the beauty industry continues to expand as consumers become increasingly aware of the importance of maintaining a youthful and refreshed appearance. The skin around the eyes is one of the most delicate and sensitive areas of the face, making it highly susceptible to dryness, fine lines, and signs of fatigue. As a result, targeted treatments have become a crucial part of skincare routines, with a growing range of solutions designed to deliver hydration, brightness, and protection. Whether addressing concerns like puffiness, dark circles, or loss of elasticity, consumers are actively searching for formulations that provide both immediate and long-term benefits. This demand has led to advancements in product textures, from lightweight gels and serums that absorb quickly to rich, nourishing creams that work overnight to restore moisture and smoothness. Innovative formats, such as cooling applicators and infused eye patches, are also gaining traction, offering an instant boost of hydration and rejuvenation.
As consumers look for multipurpose solutions, hybrid products that blend skincare with makeup, such as tinted eye creams and SPF-infused concealers, are increasingly favoured for their ability to streamline routines while providing essential care. With an emphasis on preventative treatments, many are incorporating active ingredients like peptides, retinol alternatives, and antioxidants to combat early signs of aging while maintaining a fresh and well-rested look.
Textures play a significant role in the overall experience of eye care, but they may not be the top priority for everyone. For some, the effectiveness of the product and its ability to address specific concerns precedence over the texture. That said, the right texture can enhance the feeling of application—whether it’s a lightweight gel for quick absorption or a rich cream for deeper hydration. The key is finding a product that suits your skin’s needs while providing the targeted care that the delicate eye area requires.
An effective eye care regimen involves consistency and the right combination of ingredients and techniques to achieve optimal results. Beyond daily hydration and treatment, protecting the eye area from environmental stressors, such as UV rays and pollution, further contributes to maintaining a youthful and vibrant appearance.
With the global eye care market showing steady growth, businesses have a unique opportunity to cater to these evolving demands. From cutting-edge technology to holistic skincare approaches, the industry continues to push boundaries, ensuring that eye care remains a vital part of beauty regimens.
At Beauty Buddy, we recently ran a survey with our community to gather valuable insights on this topic. By reaching out to our engaged users, we were able to uncover trends, preferences, and opinions that are shaping the beauty landscape. We are excited to share the results with you below, offering a deeper understanding of how consumers are responding and adapting to the latest industry developments.
Eye Care Product Usage
According to our survey, a majority of participants—75%—use eye care products such as serums, creams, masks, or similar treatments daily. Another 17% apply them a few times a week, while 5% use them occasionally. Only 2% reported using eye care products rarely, highlighting the importance of regular eye care in our community's skincare routines.
Application Timing
Our survey results show that 72% of participants apply eye care products at both morning and night. 16% use them only at night, while 7% prefer applying them in the morning. 5% of users apply eye care products occasionally, reflecting a diverse approach to timing in eye care routines.
Importance of Eye Care in Skincare Routines
According to our survey, 60% of participants consider eye care to be essential in their skincare routine, while 33% find it important. Only 6% feel it is neutral in importance, and a small 1% do not consider eye care to be important at all. These results highlight the significant role eye care plays in most participants’ daily skincare practices.
Types of Eye Care Products Used
Our survey revealed that 85% of participants use eye cream as part of their eye care routine. 73% use eye serum, while 70% prefer eye masks/patches.
40% of participants incorporate eye gel, and 28% use cooling eye sticks.
These results show a strong preference for eye creams and serums, with a growing interest in masks and gels for added benefits.
Main Reasons for Using Eye Care Products
Our survey results indicate that 40% of participants use eye care products primarily to address fine lines/wrinkles, while 19% use them for dark circles. 12% focus on hydration, and 11% use them to reduce puffiness.
Additionally, 10% seek brightening benefits, and 7% use eye care products for preventative care, showing a range of concerns that eye care products help to address.
Methods of Applying Eye Care Products
The majority of participants—86%—apply eye care products using their fingertips, typically patting the product gently around the eye area.
13% prefer using an applicator such as a roller or wand, while only 1% use a cotton pad for application. This highlights the popularity of fingertip application in eye care routines.
Preferred Textures in Eye Care Products
Our survey reveals that 45% of participants have no preference when it comes to the texture of their eye care products.
Among those with a preference, 21% favor a serum-like texture, while 17% prefer a lightweight gel. 13% opt for a rich cream, and 3% enjoy the feel of cooling patches, showing a diverse range of texture preferences in eye care.
Top Concerns for the Eye Area
Our survey results show that 77% of participants are most concerned with fine lines & wrinkles around the eye area, while 59% struggle with dark circles.
Other common concerns include tired-looking eyes (57%) and puffiness (43%). 26% are concerned with dryness, while 11% experience issues with sensitivity & irritation, reflecting a variety of concerns that eye care products aim to address.
Improvements Noticed from Eye Care Products
Our survey found that 54% of participants have noticed a little improvement from their eye care products, while 29% have seen noticeable improvements.
Only 12% reported no improvements, and 4% haven’t used eye care products long enough to tell. This indicates that most users see at least some benefit from incorporating eye care into their routines.
Time Taken to Evaluate Eye Care Products
According to our survey, 50% of participants typically use an eye care product for 2-4 weeks before deciding if it works.
36% wait 1-3 months for results, while 9% take longer to assess effectiveness. Only 4% decide within less than a week.
This shows that most users give eye care products a few weeks to show noticeable results.
Top Influences on Eye Care Product Choices
Our survey reveals that 33% of participants are most influenced by reviews from other users when selecting eye care products. 23% prioritise ingredients, while 21% rely on recommendations.
Other factors include brand reputation (11%), price (7%), and influencers (4%), showing that user feedback and ingredients are the key drivers in the decision-making process.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
More blogs…
