Introducing their newly enhanced platform for 2024—packed with powerful features to elevate the brand experience:

Errors are a commonplace occurrence in the beauty industry on a daily basis. While a minor typo in a digital advertisement or on social media can be swiftly corrected or removed, a packaging error holds the potential to result in substantial financial losses for beauty brands, running into hundreds of thousands of dollars, and generating significant waste.

In a robust display of resilience, the UK retail sector witnessed a commendable 4% surge in shopper footfall on Boxing Day, as indicated by data from MRI Software.

New data indicates that this holiday season, Generation Z is steering towards stores, defying the prevalent trend of online shopping.

This Black Friday marked a historic shopping frenzy, with Nationwide Building Society reporting it as the "busiest shopping day on record.”

Camila Cabello, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, and more attended the celebration event in LA.

In the realm of TikTok Shop in the UK, makeup reigns supreme. According to insights from consumer firm NIQ, colour cosmetics made up a striking 42% of all sales on the platform over the last year.

L'Oréal Group is bidding adieu to Decléor, the spa brand it acquired from Shiseido in 2014 in a substantial $241.5 million deal, which also included the purchase of the renowned French haircare brand, Carita.

Olaplex, a premium hair care brand, tackled the TikTok-driven trend of "dupes" by creating a clever marketing campaign.

The beauty industry is currently undergoing a period of post-saturation, marked by an influx of new brands and products that have intensified competition. As a result, the industry is now shifting towards a filtering phase, where only the most viable brands are expected to thrive. To succeed in 2024, brands will need a clear differentiating factor.