The market for men's beauty products is undergoing a significant surge in sales, primarily driven by the active participation of Generation Z men. This demographic is leading the charge by embracing novel product categories like nail care, makeup, and advanced skincare.

At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!

Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.