Maybelline's ground-breaking London transport campaign captivates online audiences with oversized lashes, sweeping social media with viral clips and hyper-realistic animation.

The beauty industry is experiencing a surge in sales and innovation in makeup products, driving the growth of the color cosmetics business in 2023.

Are you ready to discover the true power of product reviews?

Get excited, because in this episode of Future of Beauty Unfiltered, Wendy Slattery, co-founder of The Beauty Buddy, explores the exciting evolution of consumer purchasing behaviour. She reveals just how much influence positive & negative reviews have on this dynamic category. Ready to listen?