ROBYN SKINCARE

Natural skincare that promotes optimum skin health

Tell us a little about Robyn Skincare?

The Robyn brand was born from personal life experience and a desire to help others. I was diagnosed with an incurable autoimmune disease in my early 30s but I wasn’t prepared to just accept it. I set about changing and improving multiple aspects of my life, including nutrition, lifestyle and personal care products. After retraining in biochemistry, my initial focus lay with nutrition, however in 2018 I discovered I had melanoma skin cancer. This really did change my world, my outlook, and it goes without saying that I became obsessed with skin. The more research I did, the more concerned I became regarding not just skin health, but the chemicals used in face and body products and their effects on the human body. It was a natural transition to requalify as an organic cosmetic formulator, and after two further years of research and testing, Robyn was launched in late 2021.

Robyn Skincare is ‘All and only natural results driven formulas’, can you explain what this means?

We cater to the wellness conscious customer who desires performance led, clinically proven skincare, without compromise or restrictions. To elaborate, we give customers the best of both worlds; totally natural and naturally derived skincare, with clinically proven results. Surprisingly this is quite a unique ethos in the industry as we not only deliver products that optimise skin health with high levels of efficacy, but we do so without the use of any toxic or controversial ingredients, and that goes across the entire formula. From start, to finish, we formulate with integrity, and that even includes our preservatives, which are ECOCERT certified natural.

Bio Retinol Bakuchiol is one of your key ingredients and is relatively new to Skincare
products. What are the benefits of Bio Retinal Bakuchiol?

Bio Retinol Bakuchiol is a game changer. Our particular Bakuchiol is called Sytenol ® A and it’s the
purest Bakuchiol available. It’s a plant-based alternative to retinol and has been clinically proven to
deliver the same age-defying benefits as retinol, yet without any of the side-effects, restrictions or
compromises associated to it. Some key benefits of the active are:

• Doesn’t cause the skin redness, peeling or discomfort that retinol may cause

• Stimulates type 1 collagen by 43% (25% more than retinol)

• Reduces acne by 58% in just 6 weeks

• Significantly improves firmness and elasticity of skin

• Safe to apply during the day (retinol is phototoxic)

• Safe during pregnancy (retinol is not)

• Is suitable for sensitive skin (retinol is not)

Can be used in conjunction with AHAs/BHAs/Vitamin C based products (unlike retinol). It’s also an incredibly stable active ingredient. So if you’re steadfast on using retinol at night, you can use the Limitless Collection to complement your night-time routine.

What is the key challenge your brand is facing right now?

The hardest part of what we do is being able to reach and educate customers on what ‘truly’ natural
means within the skincare industry, and the benefits of choosing this approach to both their skin and
body health.

What can we expect from Robyn Skincare in 2023?

We have around four new products that we’re currently working on. As a formulator I’m a bit of a
problem solver so all products generally speaking will help improve a common problem. With Limitless
it was about finding an alternative yet effective solution to retinol; with the new products, we’re
concentrating on something that effects pretty much everyone at some stage in their life. Sorry – we
have to be a bit secretive about this one!

What is one thing you’d love consumers to know about your brand?

I developed these products because I feel that consumers deserve to know what they’re putting onto
and into their bodies, so I’d love for consumers to know that I hugely appreciate and respect their trust
in me as a formulator.

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